The Image of Yoga is a community photography project to remind the world that Yoga is a practice that is accessible to everyone—every age, shape, size and ethnicity.


What does yoga look like?


First, we've got to acknowledge that you can't actually photograph  yoga itself...

The fancy gymnastics that much of our culture identifies with yoga is simply asana, the physical practice of yoga. But the word actually means something closer to “union”, implying union between breath & body, self & world, personal & divine. It’s expressed in many ways, from physical and breath practices to meditation, selfless love to community service.

So “yoga” is a lot of things, or it’s something both complex and simple... it's challenging, if not impossible, to photograph.

... but you can photograph yogis.



In 2015, JJ Tiziou began photographing Philadelphians who practice Yoga. Inspired by his philosophy that everyone is photogenic, and modeled on his already successful How Philly Moves community dance photography project, The Image of Yoga 2015 brought together participants for both a rich conversation around images of Yoga as well as a series of community portraits and asana images. It looked a little bit like this:


This summer, thanks to generous support from Gaiam, JJ continued The Image of Yoga with another community photography event. Find the latest images on Instagram, Facebook or Twitter & check out the FAQs for answers to a few common questions.


If you'd like to participate in this project in the future:




Jacques-Jean "JJ" Tiziou is a visual artist & community organizer. His primary media are photographic images and giant pots of lentil soup, and he has never encountered an un-photogenic person in his life.

JJ has been recognized as one of Philadelphia’s “Creative Connectors” by Leadership Philadelphia, and is the recipient of the Spiral-Q Artist Activist Award. He makes photographs, hosts house concerts, and has walked the full perimeter of the city. His 85,000 sq. ft. How Philly Moves mural at PHL International Airport was recognized as one of the nation’s best public art projects by Americans for the Arts in their Public Art Network Year in Review.

Based at The Cedar Works in West Philadelphia, JJ uses his work to celebrate the beautiful people around him, working together to make the world a better place. He is a community partner of the Yoga & Body Image Coalition, and you can find more of his work on his website or social media. There's a message that he'd like to share at EveryoneIsPhotogenic.com

Gaiam is a leading lifestyle brand with a mission to make yoga, fitness, and well-being accessible to all. Gaiam brands include Gaiam, focused on yoga and fitness, and Gaiam Restore, focused on recovery and wellness.

At Gaiam, we believe yoga is for everyone, regardless of age, color, size, shape, or gender. In the past, there’s been a distinct lack of diversity in the way that yoga has been portrayed, and we’re trying to change that.

With a wide distribution network that consists of approximately 38,000 retail doors, 18,000 store within stores, 5,000 category management locations, and e-commerce, GAIAM is dedicated to making yoga, fitness and wellness accessible to all.



Participate in the 2016 photo sessions

brought to you by Gaiam

If you live in/near Philly and practice Yoga, you are invited to participate in
The Image of Yoga 2016: a community photography event celebrating the beautiful diversity of our practices.


Have questions? Check out our FAQs